deJÖN focuses on the latest in decentralized finance and Bitcoin. Their team publishes content across various platforms, including podcasts, blogs, and newsletters, for the Turkish crypto community.
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They needed new branding with a mascot that reflects their values. Their mission is to provide selective, niche content without promoting unreliable information.
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I suggested the hummingbird as the brand’s mascot to symbolize selectiveness and uniqueness, and the clients loved the idea. Once that was decided, I designed the brand's identity, cover artworks, and marketing assets across digital and print applications.